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Kate Upton for Hardee’s

Screen Shot 2012 02 27 at 2.18.51 PM 560x269

Holy Crap! I know this video has been everywhere today, but if you haven’t seen it yet, we’re doing you a big favor. Hardee’s / Carl’s Jr. never shies away from going sexy in ads, but I feel like this is a new level of hotness. The ad below features SI Swimsuit Model Kate Upton, really enjoying her Southwest Patty Melt. This is apparently the director’s cut, and yeah, we also wish we could direct Kate Upton to do dirty things with a cheeseburger.

and here is a little bit of behind the scenes…

and a bit more…

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