Dos Equis : Ultimate Masquerade
This fall, Dos Equis is donning its own mask and helping fans embrace their alter egos with the launch of the Ultimate Masquerade. When we read the word “Masquerade”, we think of the orgy party in Eyes Wide Shut, but Dos Equis has more of a Halloween theme in mind.
They are kicking off fall with a series of incredible events, a nationwide contest and masquerade-themed elements – all designed to help people unmask their more interesting side in a way only Dos Equis can.
Dos Equis will showcase its own mask with two brand new bottle label designs for its Lager and Ambar brews. Each pack and bottle features a sweet graphic designed by artist Hydro 74, and are only available while supplies last.
Dos Equis will also give fans a chance to celebrate with the Ultimate Masquerade contest, which will send four grand prize winners on an all-expense paid trip for two to Miami to meet and greet with the Most Interesting Man in the World, and take part in the campaign’s culminating celebration on South Beach. Fans 21 and older can enter by visiting www.DosEquis.com/Masquerade, where they can enter special codes found via the new limited edition bottles and packs.