New Cool Ranch Doritos Locos Tacos
As we first reported nearly a year ago, Cool Ranch Doritos Locos Tacos would be the first flavor to follow Doritos Locos Tacos, and now it’s a reality. Taco Bell has announced this morning that March 7th would mark the launch of the all-new flavor: Cool Ranch Doritos Locos Tacos.
Doritos Locos Tacos quickly became the company’s most successful product launch ever, selling more than 350 million in less than a year. However Doritos fans have longed for the next chapter of that story, and the release of the Cool Ranch version.
“There has been enormous interest in the new Cool Ranch flavor of Doritos Locos Tacos and people are wondering why it took so long,” said Greg Creed, chief executive officer, Taco Bell Corp. “Originally we had planned to launch the Cool Ranch flavor in the same year as the introduction of Doritos Locos Tacos. However, the demand for Nacho Cheese Doritos Locos Tacos was so strong that we worked closely with our partner Frito-Lay to increase our capacity and meet the needs of both Doritos Cool Ranch and Nacho Cheese fans.”
Combine this news with Taco Bell’s awesome Super Bowl commercial, and the Run for the Border folks have really been kicking some ass recently. Here is that commercial, our favorite from the Big Game, in case you missed it :